By Jessica Banov for the News & Observer, Feb. 16, 2017.
Famous Toastery came to Cary’s Waverly Place in 2014, the first of the Charlotte area’s brunch chain to enter the Triangle market.
Then, it was known as Toast Cafe. Despite some brand confusion – a corporate name change shortly after it opened – the Cary location has become one of the highest grossing restaurants in the franchise.
And it’s shown franchisee Dean Kessel that he’s ready to grow. Kessel and his wife, Beth, have plans to expand by nine stores across the state in the next five years.
Their territory will cover Chapel Hill, Durham, North Raleigh, Wake Forest, Greensboro and Asheville, Dean Kessel said. He said he hopes to open two restaurants a year.